About us

Our History

Our story begins in Riccione , in the heart of the Riviera Romagnola, where our physical store has been a point of reference for years for those looking for Made in Italy jewelry , with attention to detail and selected with passion.

Over the years, the desire to create something unique has taken us beyond the simple selection of the best Italian brands: this is how Alary was born, our registered brand of jewelry with an essential and contemporary design.

With Alary we create exclusive collections, where colored stones and zirconia intertwine with small elements in 925 silver and gold-plated silver , according to a minimal style that tells the light and elegance of each season.

The Etherea Italian Jewels online shop is today the showcase dedicated only to creations by Alary , entirely made in Italy and designed for those seeking authenticity, style and quality.

We are waiting for you in our physical store in Riccione or in our online store, where each jewel is a little story to wear.